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In this episode, we ask:
- Do you remember the elementary school cafeteria?
- What about hair nets?
- Who was Edward Bernays?
- What about public relations?
- What is disgust for?
- What about avoidance?
- What about rejection?
- What about punishment?
- What about the basal ganglia?
- How are we manipulated by disgust?
- What words elicit disgust reactions?
- What does Dave Ramsey say in his book?
- What does he say in his article, The Truth About Life Insurance?
- What does Dave Ramsey say about the stock market?
- Who is the Edward Bernays of the financial infotainment industry?
- What licenses does Dave Ramsey hold?
- Who is A.L. Williams?
- What is happening behind the scenes with the stock market?
- Do you trust that company?
- What about being over the top?
- What about paint-by-number thinking?
- What about nuance?
- What about manipulation?
- What about bias?
- What about repeating what other people have said, without thinking?
- Would you like to hear Episode 302?
- How many influences are recommending?
- What is the recourse?
- What about Franz Kafka?
- Is insurance a primitive religion?
- What about rational thinking?
- What about magical thinking?
- What did Orit Tykocinski say?
- Do you have health insurance?
- Do you feel less at risk?
- Why do we buy insurance?
- What about the word “sure”?
- What about lack of doubt?
- What about the advertisement?
- What about the logos?
- What about the warranty?
- What about avoiding the pain of loss?
- What about loss mitigation tactics?
- What about life insurance?
- What about guarantees?
- What are the chances of the claim being paid?
- Why is whole life insurance different from other types of insurance out there?
- Does the stock market have guarantees?
- What percentage of term insurance policies result in the insurer paying a claim?
- What are the lessons?
- Am I buying for the right reasons?
- Am I just trying to please my psyche?
- What about getting motivated to take action?
- Is it something that you truly want?


Amanda Neely, CFP® is a Certified Financial Professional® and Bank on Yourself® Professional, who uses her years of experience in business growth to develop personalized financial strategies for individuals, couples, and entrepreneurs. She works with people to find their unique path to financial freedom. Reach out to Amanda at
Mary Ward is the Senior Vice President and Chief Financial Officer at Security Mutual Life Insurance Company of New York, where she oversees the Company’s fiscal functions, including strategic initiatives, financial reporting, expense management, and relationships with rating agencies and regulatory bodies, and is also Co-Chair of the Enterprise Risk Management Committee.
Marty Greenbaum is a top franchise consultant with over 30 years of experience in franchising. He served his family’s franchise opening hundreds of locations and then grew an extremely successful marketing agency in franchising helping brands achieve their goals. He’s a Certified Franchise Executive and Founder of Smart Franchise Investing and is dedicated to helping people make smart decisions when it comes to franchise ownership. He’s helped hundreds of people explore franchise ownership, serving them as a franchise consultant, educator, and matchmaker. Email Marty at marty@smartfranchiseinvesting.com
Kate Chattic is a homeschooling mother of seven, yes SEVEN, children! Two of those kids have grown up and flown away to new adventures, but while they were teenagers they aided her in starting a business on Amazon in 2015 that grew to become the full-time income for their family. It took just 2 years to bring her husband, Nate, home from his job to join his family in the business and homeschooling the children. Now their time is spent running their business, teaching others how to sell on Amazon and sharing how to utilize life insurance creatively!
Kirby Atwell served 6 years as an officer in the US Army, after Graduating from West Point Military Academy. While serving in the military he developed a strong interest in real estate, and he bought his first rental property in 2006. In 2011, he left the service to pursue real estate full time. He started his first real estate investment company, rehabbing over 100 properties either to flip or keep as rentals in the Chicago area. Today, Kirby primarily focuses on investing in high-cash-flowing vacation rental properties. He owns a portfolio of vacation rentals in northern Indiana, where he lives on a 45-acre farm with his wife and young kids. He also helps others who work a full-time job to buy and set up their first high-cash-flowing vacation rental through his signature program called The First Vacation Rental Investment Blueprint. Kirby is the host of the Living Off Rentals podcast and YouTube channel.
Mike Grimm is the president and founder of
Cheri S. Hill, “Wealth Protection Diva” has been a successful entrepreneur/business owner/premier business strategist for the past 30 years as President & CEO of