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In this episode, we ask:
- What about the cravings?
- What is the WTH Effect?
- What happens when our actions contradict our beliefs?
- What about spending money?
- What about studying?
- What about gambling?
- What about watching streaming video?
- What about self sabotage?
- What about having a budget?
- What about guilt?
- What about credit cards?
- What about goals?
- What about emergency funds?
- What about feelings?
- Where else can the WTH phenomenon show up?
- What about a story?
- What about unintended consequences?
- How does human psychology affect our finances?
- What are some creative ways, tips and hacks?
- What is the reverse spending strategy?
- What about transferring from savings to checking?
- When do we have higher self control and will power?
- What about playing the infinite game (from Simon Sinek)?
- What about winning?
- Where is the finish line?
- Who wants to play?
- What about perspective?
- What about trust, cooperation and innovation?
- What is net worth?
- What about fear?
- What about incentive structures?
- Who wants to be a millionaire?
- What about regret and buyers remorse?
- What about the drops in the market?
- What is a better way to play the infinite game?
- What about creating value?
- How is value creation measured?
- What aligns with your purpose?
- How are you enriching yourself and other people?
- What journey will your money take?
- What some ways you can play the infinite game?
- What about parents?
- What about thinking long range?
- What about stretching time?
- What about contributing to making the world a better place?




Amanda Neely, CFP® is a Certified Financial Professional® and Bank on Yourself® Professional, who uses her years of experience in business growth to develop personalized financial strategies for individuals, couples, and entrepreneurs. She works with people to find their unique path to financial freedom. Reach out to Amanda at
Mary Ward is the Senior Vice President and Chief Financial Officer at Security Mutual Life Insurance Company of New York, where she oversees the Company’s fiscal functions, including strategic initiatives, financial reporting, expense management, and relationships with rating agencies and regulatory bodies, and is also Co-Chair of the Enterprise Risk Management Committee.
Marty Greenbaum is a top franchise consultant with over 30 years of experience in franchising. He served his family’s franchise opening hundreds of locations and then grew an extremely successful marketing agency in franchising helping brands achieve their goals. He’s a Certified Franchise Executive and Founder of Smart Franchise Investing and is dedicated to helping people make smart decisions when it comes to franchise ownership. He’s helped hundreds of people explore franchise ownership, serving them as a franchise consultant, educator, and matchmaker. Email Marty at marty@smartfranchiseinvesting.com
Kate Chattic is a homeschooling mother of seven, yes SEVEN, children! Two of those kids have grown up and flown away to new adventures, but while they were teenagers they aided her in starting a business on Amazon in 2015 that grew to become the full-time income for their family. It took just 2 years to bring her husband, Nate, home from his job to join his family in the business and homeschooling the children. Now their time is spent running their business, teaching others how to sell on Amazon and sharing how to utilize life insurance creatively!