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In this episode, we ask:
- Who works as a W-2?
- Who wants control over their own business?
- What are the benefits of franchising?
- Who is Marty Greenbaum?
- How about a case study?
- What about junk?
- Who needs experience first?
- How about regional territories?
- What’s good about franchising?
- Who works with Marty?
- Where did Marty’s passion come from?
- How many franchises are there in the U.S.?
- Is this applicable to your business?
- Who is in the business of royalty collection?
- What about a vested interest?
- What are the advantages to a franchise business model?
- Who are the right kinds of people for franchising?
- What about an example?
- What are the attributes of the top performers?
- Who is a good candidate?
- Who gets awarded a good franchise?
- What are the mistakes or pitfalls to avoid in franchise purchasing?
- What about the legal standpoint?
- What about the due diligence?
- How is the territory determined?
- What about speaking with existing owners?
- What about mitigating risks?
- What about franchise financing?
- What about range?
- How long does it take to get cash flow positive?
- Are banks the final resting place for many businesses?
- How does Marty get paid?
- Would you like to visit smartfranchiseinvesting.com?
- What about industries?
- What about brands?
- What about thorough due diligence?
- What are the right questions?
- How are you going to buy this thing?
- What about Bank on Yourself® type whole life insurance?
Marty Greenbaum is a top franchise consultant with over 30 years of experience in franchising. He served his family’s franchise opening hundreds of locations and then grew an extremely successful marketing agency in franchising helping brands achieve their goals. He’s a Certified Franchise Executive and Founder of Smart Franchise Investing and is dedicated to helping people make smart decisions when it comes to franchise ownership. He’s helped hundreds of people explore franchise ownership, serving them as a franchise consultant, educator, and matchmaker. Email Marty at marty@smartfranchiseinvesting.com

Kate Chattic is a homeschooling mother of seven, yes SEVEN, children! Two of those kids have grown up and flown away to new adventures, but while they were teenagers they aided her in starting a business on Amazon in 2015 that grew to become the full-time income for their family. It took just 2 years to bring her husband, Nate, home from his job to join his family in the business and homeschooling the children. Now their time is spent running their business, teaching others how to sell on Amazon and sharing how to utilize life insurance creatively!
Kirby Atwell served 6 years as an officer in the US Army, after Graduating from West Point Military Academy. While serving in the military he developed a strong interest in real estate, and he bought his first rental property in 2006. In 2011, he left the service to pursue real estate full time. He started his first real estate investment company, rehabbing over 100 properties either to flip or keep as rentals in the Chicago area. Today, Kirby primarily focuses on investing in high-cash-flowing vacation rental properties. He owns a portfolio of vacation rentals in northern Indiana, where he lives on a 45-acre farm with his wife and young kids. He also helps others who work a full-time job to buy and set up their first high-cash-flowing vacation rental through his signature program called The First Vacation Rental Investment Blueprint. Kirby is the host of the Living Off Rentals podcast and YouTube channel.
Cheri S. Hill, “Wealth Protection Diva” has been a successful entrepreneur/business owner/premier business strategist for the past 30 years as President & CEO of



Brian O’Neill is an experienced real estate investor, author, speaker, coach and podcast host. In his real estate business, he specializes in creative finance strategies for purchasing properties, offering flexible solutions for both buyers and sellers.
Nick Ku is a Brazilian Jiu-Jitsu and F.I.R.E enthusiast. He is a life long learner, navigating life with his wonderful and beautiful family. Nick has a passion for helping others.