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In this episode, we ask:
- What annual day did Americans just survive?
- Where do you pay tax?
- Who pays the most in lifetime taxes?
- Who pays the least?
- What about your heirs?
- Do you want theirs or your heirs to get the money?
- What is legally required?
- Would you like to hear Episode 199?
- What are the steps?
- What about income tax?
- What about assets that force an income?
- What about assets you can borrow against?
- What about collateral?
- What about the tax to your heirs?
- Is this only for the ultra-wealthy?
- What are some ideas?
- What happens when the laws change?
- What about BITA?
- What about taxing the rich?
- How does this affect the middle class and less wealthy?
- What about estate tax?
- What about interest rates?
- What about a mindset shift?
- Are there capital gains on life insurance?
- What are the problems?
- What is guaranteed to grow?
- What is not guaranteed to grow?
- What happens if you find yourself underwater?
- What about liquidity?
- What about compounding?
- What assets compound?
- How about an example?
- What about the power of compounding growth?
- What are the opportunities?
- Is everyone going to be able to save enough money?
- What about saving a modest amount?
- What are billionaires doing with their stocks and real estate?
- What are the quick takeaways?
- What are the strategies?
- What about the risks with common strategies?
- What about whole life insurance?
- What about reducing your tax burden now?
- What about a Bank on Yourself® type whole life insurance policy?
- Would you like to visit notyouraverage.mn.co?



Marty Greenbaum is a top franchise consultant with over 30 years of experience in franchising. He served his family’s franchise opening hundreds of locations and then grew an extremely successful marketing agency in franchising helping brands achieve their goals. He’s a Certified Franchise Executive and Founder of Smart Franchise Investing and is dedicated to helping people make smart decisions when it comes to franchise ownership. He’s helped hundreds of people explore franchise ownership, serving them as a franchise consultant, educator, and matchmaker. Email Marty at marty@smartfranchiseinvesting.com
Kate Chattic is a homeschooling mother of seven, yes SEVEN, children! Two of those kids have grown up and flown away to new adventures, but while they were teenagers they aided her in starting a business on Amazon in 2015 that grew to become the full-time income for their family. It took just 2 years to bring her husband, Nate, home from his job to join his family in the business and homeschooling the children. Now their time is spent running their business, teaching others how to sell on Amazon and sharing how to utilize life insurance creatively!
Kirby Atwell served 6 years as an officer in the US Army, after Graduating from West Point Military Academy. While serving in the military he developed a strong interest in real estate, and he bought his first rental property in 2006. In 2011, he left the service to pursue real estate full time. He started his first real estate investment company, rehabbing over 100 properties either to flip or keep as rentals in the Chicago area. Today, Kirby primarily focuses on investing in high-cash-flowing vacation rental properties. He owns a portfolio of vacation rentals in northern Indiana, where he lives on a 45-acre farm with his wife and young kids. He also helps others who work a full-time job to buy and set up their first high-cash-flowing vacation rental through his signature program called The First Vacation Rental Investment Blueprint. Kirby is the host of the Living Off Rentals podcast and YouTube channel.
Cheri S. Hill, “Wealth Protection Diva” has been a successful entrepreneur/business owner/premier business strategist for the past 30 years as President & CEO of

