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In this episode, we ask:
- What lasts forever?
- What could be happening right before our eyes?
- What did the February 2024 Bloomberg article say?
- How old is a 401(k)?
- Are we still living through the great experiment of a 401(k)?
- Is it forced?
- Who is going with the flow?
- Is it just automatic and easy?
- What’s the point?
- Why are many people starting to scrutinize 401(k) accounts?
- What will happen?
- What about the tax benefits?
- Why bother at all?
- What are you agreeing to?
- What about the book 401 (not) Ok?
- Do you want anything on this list?
- What is sacrilegious?
- Is that money all yours?
- How much is in a 401(k)?
- How much of that belongs to the owner?
- What about the vesting trap?
- Who else gets a portion?
- Are tax rates going down?
- Is it “monopoly money”?
- What is a ticking time-bomb?
- What’s the solution?
- What are employer sponsored liquid accounts?
- What about penalty?
- What about liquidity?
- What are the taxes?
- What about the gains?
- How is this different from a Bank on Yourself® type whole life insurance policy?
- What do studies show?
- What about automatic employer contributions?
- Would you like to speak with Mark?
- Is it easy to withdrawal money from a retirement account?
- What is gone?
- What is a downfall?
- Does the money stop growing?
- What continues to grow?
- What about big life expenses, like paying for college?
- Is there a vesting schedule with the Bank on Yourself® type whole life insurance policy?
- What grows tax-deferred?
- What represents real wealth?
- What is locked in, even when the market takes a crash?
- How old is the Bank on Yourself® type whole life insurance policy?
- Why do we keep using a 401(k) for retirement planning?
- Would you like to hear Episode 9? Is it time to retire your 401(k)?
- Would you like to hear Episode 10? Your 401(k) – who is benefiting the most?
- Would you like to hear Episode 11? A 401(k) – How’s that working out for you?
- What are the takeaways?
- What is the true cost?
- Would you like to meet with Mark or an associate?





Lindsay and Ryan Rice are the entrepreneurial spirits behind Rice Properties Group, a real estate powerhouse built on the foundation of love, partnership, and a steadfast commitment to financial mastery. Their journey began as colleagues, where they not only excelled in sales but also found love, becoming the company’s first couple to transition from quiet dating to marriage. Their shared experiences at the startup, which has since become a multi-billion-dollar enterprise, laid the groundwork for their future endeavors in real estate.

Jay Helms, Founder of the W2 Capitalist, escaped the rat race after 6 years of side hustling in real estate investing. Jay has a goal to help one million people create multiple streams of income, achieve financial freedom, or build legacy wealth through real estate investing. Jay met his wife Cassie when they were contestants on a reality TV show and when their family of 5 are not traveling the country in their RV, Jay and Cassie reside in Gulf Breeze, FL, with their three kids, Rowland, Stella, and Ellen Anne. Knowing that closing on the first deal is the biggest hurdle and roadblock for new investors, he wrote a book, 

